Tuesday, November 25, 2014

The reason for the season

Remember the reason for the season!When I hauled the three boxes of Halloween decorations and costumes back up the attic, I realized that the candy bowl I’d been looking for the week before – the one with the grabby hand and sound effects – was in one of two other boxes of Halloween stuff that I had completely overlooked. “Oh, well,” I thought. “All this will still be here next year.”

Halloween wasn’t the same big-deal holiday as it has been in years past. Not everyone was sure he was trick or treating, no one seemed to care much about a costume, and I wasn’t inspired to decorate, play spooky music, or carve pumpkins. Spending two or more hours a day driving to and from school puts a damper on my enthusiasm for all but the most basic of tasks.

Our enclosed sidewalked neighborhood is a notoriously good place to trick or treat and we ended up having a bunch of extra kids over – ad hoc and last minute – who divided themselves up into groups and set out at dusk. My youngest did not care to be accompanied by his friends’ parents so he took off and found my middle son and his pack of friends. They all came back to our house to trade candy afterwards. Thus began my kids’ 36-hour sugar infusion and all that entails before I confiscated their candy after church on All Soul’s Day. They seemed relieved to relinquish their pillowcases, which I dumped into individual shoe boxes stashed in out-of-the-way places. I then threw the pillowcases (and the dog’s costume) in with a load of laundry so the kids’ pillows wouldn’t be naked another night longer.

The highlight of my Halloween weekend was going to the movies on Sunday afternoon to see “The Book of Life” with the kids. It’s a feel-good animated movie that highlights the importance of believing in yourself and talks about death and the afterlife within the framework of Dia de los Muertos, which is a primarily Mexican holiday that Grandma always liked. I imagine because it is far more celebratory than somber way to pray for and remember friends and family members who have died than many All Soul’s Day observances.

After the movie, we talked about Grandma and pondered what she would have thought of it. Given the last time we were all together before she passed away was Family Movie Night nearly six years ago, it seemed a fitting way to honor her and pay our respects to her.

One of the boys asked me, “Wouldn’t everyone eventually end up in the Land of the Forgotten, since everyone who remembered that person is also going to die?” In the movie, the Land of the Forgotten was the place you didn’t want to be; the Land of the Dead was okay.
“Well, I don’t think so, honey. Not if we keep telling the next generation about our ancestors. We have stories, pictures, and memories, so they will always be alive to us.”

On our way home from the movies, we actually saw a house with Christmas lights on and with that, the holiday season was kicked off. During the following week I saw Christmas displays in stores, read announcements of Black Friday openings pushed up to Thanksgiving Thursday, and received a plethora of catalogs that went straight from our mailbox to the recycling bin.

After I finished reorganizing the Halloween boxes to ensure I wouldn’t forget them next year, I got out our Gratitude Tree, which is our primary tribute to Thanksgiving. While it seems like many people like to go right from Halloween to Christmas, I do not.

Our Gratitude Tree is just a brown paper cut out of a tree on a bulletin board. More than a decade ago when I started the tradition, it was an actual (faux) potted tree on which we hung paper leaves. On the leaves we (or I, before my kids could read or write) wrote what we are grateful for. I have all of our original leaves on the bulletin-board tree now, as well as many from friends who have stopped in during Thanksgiving season every year. It is interesting to see how the leaves have changed throughout the years, but some things stay the same: we have multiples of “home,” “family,” “friends,” “God,” “food” and “love.”

“I’m thankful for…” we say around some table somewhere every year. It might be at home or it might be at a restaurant. Last year for Thanksgiving I just cooked whatever would make everyone happy and grateful. For some that is chicken nuggets.

This year for Christmas, our extended family agreed to do a Secret Santa-style gift exchange, where each person buys for only one other person. This came about because I noticed the part my kids seemed to like best about our big family get-together last year was sitting around playing games with our cousins. Celebrating doesn’t have to be about the fanciest decorations, the most gifts, excessive amounts of food, or too many social obligations.

My goal for the Thanksgiving-Christmas season this year is to be. Be grateful for all the blessings we have, be with my loved ones and remember the ones who have passed, and be mindful of the celebration of Jesus’ birth, which is the true reason for the season. And be in my pajamas watching “The Polar Express” if I feel like it.

Friday, November 21, 2014

Coffee Talk this week

Caroline Poser, "Coffee Break Columnist," at an event with her books
It has been an exciting week, kicked off by the 2nd annual author open house at our local library. I saw some old friends and made some new ones, too. The cool thing for me was being around other like-minded people, and I got inspired to push forward with my next book (mainly because I had been talking about it since last year’s author open house. I need to get in Nike mode and just do it.) I am working on securing endorsements (so if anyone wants to send me a couple of sentences about why you like reading my stuff that would be super), cover design ideas (and yes, I have contacted a designer), and introductory copy.
Caroline Poser with other authors, Katharine Grubb and Christine Lindemer
My SEO class is pretty good so I decided to take another online course about ghostwriting.
There are more ghost-writing opportunities “out there” than I ever imagined. Remember my $.03 cent writing exercise – well that has been a door opener to other kinds of writing opportunities, like product copy and financial writing. I have a whole blog set up for financial writing, but have not made it public yet because while the topic interests me immensely, I have to reign myself in and be realistic.

I monetized my YouTube account. This was a rather whimsical thing to do because I don’t have a lot of content that I share (and showing ads to the people who look at the vids will probably be more annoying than not); I was actually trying to figure out something related to a project I am managing for work and didn’t want to experiment on the corporate YouTube channel. I figured out how to associate and verify my blog with my YouTube account. I am not sure why yet but the framework will be in place when I think of a good reason. I just keep thinking about that high school kid with the $60K a year income… earning additional income from writing on the side is cool, but earning passive income that has nothing to do with trading hours for dollars would be even cooler.

Phone shaming picture from Caroline Poser's "Coffee Talk"
The main thing I wanted to mention is that I have a column that appeared on Ten to Twenty yesterday and will likely be published in my local papers this week. You can read it here. It’s about the ongoing cell phone negotiations with my kids. The issue might become more pressing as one of them put his phone through the wash the other day (it was not a passive aggressive play for a new phone, I am sure.) It is currently sitting in a bag of rice that we’re praying over from time to time.


This last bit was the main point of my post actually. Now I am two lessons behind in my SEO class so I am going to catch up with that.

Friday, November 14, 2014

Client interview, reality TV, and memes

“I have a client interview with some people from Norway today,” I was telling my son about this in the car on the way to school, in conjunction with our schedule-for-the-day discussion (he has a Latin quiz second period and I don’t have any meetings in the 2:30 time frame so what time did he want me to pick him up?). I told him I wasn’t sure how to pronounce the names because they have uncommon (to English) special characters in them. He reminded me, “You can look that up, Mom.”

“Yes, you’re right! I will!” (And I did.)

Then we somehow got on the subject of reality TV and how absurd it is and who are these people, and why do I care. Except maybe Ozzy Osbourne or Gene Simmons…I might be interested in them if we had cable and if I had any extra time on my hands, which I generally don’t.

“Ozzy Osbourne is a little creepy, Mom.”

“Well, I don’t know. I think that’s just his persona. Who knows what he’s really like? That would be why I would want to watch that kind of show.”

“Nick Cage is also creepy.”

“Who’s Nick Cage?”

“You don’t know who Nick Cage is?”

“Well, do you mean Nicholas Cage, the actor?”

“Yeah.”

“Oh, I like him okay. Except there was one scary movie with John Travolta that was pretty creepy.”

“There’s a meme about him you know. Do you know what a meme is?”

“Yes, honey. It’s like something that gets passed around the internet, like the Angry Cat thing.”

“Yeah. Grumpy Cat. Can I see your phone?”

He proceeded to look up the Nicholas Cage meme and show me funny pictures made using Nicholas Cage’s face. I didn’t really get the point but I did look and acknowledge and comment.

Then I told him about the Six Degrees of Kevin Bacon, which was a meme way back from the time before social media. (So um, yes, of course I know what a meme is.)


We do have some interesting conversations during the hour-plus a day we spend in the car together. Sometimes it the price I have to pay for giving up two or more hours a day to drive to and from school feels very high (basically it means I have two or more hours less to do other things like work, exercise, or take care of the house). But the time I have to spend with my son, because it will be relatively short lived (since he’ll be getting his license not long from now), is priceless. 

Client interview, reality TV, and memes


“I have a client interview with some people from Norway today,” I was telling my son about this in the car on the way to school, in conjunction with our schedule-for-the-day discussion (he has a Latin quiz second period and I don’t have any meetings in the 2:30 time frame so what time did he want me to pick him up?). I told him I wasn’t sure how to pronounce the names because they have uncommon (to English) special characters in them. He reminded me, “You can look that up, Mom.”


“Yes, you’re right! I will!” (And I did.)


Then we somehow got on the subject of reality TV and how absurd it is and who are these people, and why do I care. Except maybe Ozzy Osbourne or Gene Simmons…I might be interested in them if we had cable and if I had any extra time on my hands, which I generally don’t.

Monday, November 10, 2014

My quiet period

I have been taking the SEO class online and it has opened up the door to a whole new world related to internet marketing. I had heard the saying “content is king” but that is not even the tip of the iceberg. It has to be content that goes places and works for you. I have also heard that you should blog every day, which I obviously haven't been making time to do. I don’t even have time to write the book I have been trying to put together for the last two-plus years (“Boy to the World!”). I have a lot of content, and I have things for sale (my books, and every so often, they do sell and writing/editing services, if I considered marketing those more blatantly) but my content isn’t really going anywhere or doing anything for me. (Something to think about).

I learned about content mills and crowdsourcing.
I even signed up for a content mill and got paid three cents a word to churn out ghost write content in my spare time that ends up I don’t know where. (I imagine I could google on some of the keywords I wrote about or run the copy through the plagiarism checker again and see what comes up.) Content mills seem to be like a fast-food version of writing (and many “real” writers slam it on their blogs)…the pay is not good but it’s good experience, i.e., I am very well versed in the AP Manual of Style at this time (but in my personal writing do not care to give up the Oxford comma). (Years ago as a freelance marcom writer, I charged $100 a word if that helps to shed some light on the fast-food comment.) Crowd sourcing just might be how I can get my book laid out and proof read – and get the cover designed for a marginal fee. Note that this is crowdsourcing, which is like an electronic marketplace of (micro) services as opposed to crowdfunding, where you ask for money to fund your project. I can’t say how well I think that would work since I am still waiting for someone to buy me a cup of coffee (note link on top of right nav).

So, I am thinking about article marketing now, either submitting my own stuff for more exposure (and backlinks) or adding other people’s content to my site (but maybe not this one, so that’s another whole thing to consider…), or both.

But no one will see it

I set up the nativity in the back yard again this year. In the past it has been out front near the fire hydrant that is on our property, and...